Tylenol Canada _ "Fast Forward Relief"
Most pain relievers work in 30 minutes, and Canadians think that's just too long. Tylenol on the other hand, works in just 15-20 minutes. The brand wanted to give the audience a compelling reason to choose Tylenol Extra Strength over competitors by showing just how fast Tylenol works.
When we're hit with a painful moment, we want to get through it as fast as possible. Using a sped-up visual and energetic music in the ad, our hero will literally and figuratively fast-forward through his pain. This effectively communicates to the audience that Tylenol Extra Strength will work faster than they expect.

Agency: J. Walter Thompson (currently VML)
CD: Cory Eisentraut / AD: Juno Jung / CW: Shane Rodak
Media: TV, Digital
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