OREO Korea _ "111th OREO Party"
In 2024, OREO celebrated its 111th anniversary, and the brand wanted to create a space where people could connect and celebrate OREO's playful spirit. The agency designed a pop-up with three zones offering various activities, including a ball pit, mini golf, giant Jenga, a photo booth, and more.
Given the pop-up craze in South Korea, OREO sought to create a space that reflected the brand's values. In addition to these activities, the agency devised several challenges and missions to entertain visitors and increase the engagement throughout the experience.
The pop-up ran for 32 days and attracted over 35,000 visitors, generating over 20,000 social media posts.
The pop-up featured four distinct checkpoints where visitors could receive a stamp on their admission ticket, entitling them to a reward at the conclusion of the experience. Additionally, the agency created unique branded merchandise to enhance the attraction for the public and incorporated numerous photo opportunities to encourage sharing on digital platforms.