iKIA to IKEA (eye-kee-ah to ee-kae-ah)
Only in English speaking countries, IKEA is pronounced eye-kee-ah rather than the Swedish(or the rest of the world's) pronunciation of ee-kae-ah. You can find many videos and posts online, being surprised by the difference.
When this iconic Swedish brand is pronounced eye-kee-ah, there's one brand waiting for the opportunity to shine through a partnership. KIA (kee-ah).
That's right. The collaboration between IKEA and KIA, the campaign "iKIA to IKEA". (eye-kee-ah to ee-kae-ah)
When this iconic Swedish brand is pronounced eye-kee-ah, there's one brand waiting for the opportunity to shine through a partnership. KIA (kee-ah).
That's right. The collaboration between IKEA and KIA, the campaign "iKIA to IKEA". (eye-kee-ah to ee-kae-ah)
While playfully celebrating the difference in pronunciation, KIA can showcase its features by offering rides and test drives to or from the nearest IKEA stores. What better way to show its spacious size and comfortable riding experience than being in one themselves? The vehicle can be wrapped using EV9's Ocean blue, but also IKEA's yellow round to create interest in the campaign.
Throughout the partnership, IKEA gets free advertisement from those EV9s on the road, increasing the traffic to their stores, and creating a truly win-win partnership between KIA and IKEA.
The campaign can be integrated into different mediums by creating digital film, social posts, and OOH across the city. Allowing people to make trips to and from IKEA stores while experiencing the all-new EV9.
The campaign can be integrated into different mediums by creating digital film, social posts, and OOH across the city. Allowing people to make trips to and from IKEA stores while experiencing the all-new EV9.
