Brisk Canada _ "Don't get bored"
Brisk Canada wanted to host a new contest and sought to highlight its unboring grand prizes: a trip to Tokyo, Japan for a go-kart street racing adventure, a trip to Alabama, USA for a space training adventure, or a trip to Queenstown, New Zealand for a canyon swing adventure.
The strategy was to engage our target audience by presenting a series of mundane moments juxtaposed with Brisk's unboring prized in a quirky and eye-catching ways.
Agency: DDB Toronto
CD: Erin Kawalecki / AD: Juno Jung / CW: Thomas Zukowski
Media: Digital (Twitch, YouTube, Spotify, Social, Snapchat)
