Renault Korea _ "DIVE!"
Renault Korea has been utilizing Web 3.0 elements to showcase their new models, aiming to stay relevant and connect with a younger, tech-savvy audience. The client wanted to launch a digital campaign focusing on their new XM3 Hybrid vehicle and its features.
Inspired by Paragraphica, an art project by Bjørn Karmann. His project uses various live data including time, location, weather, and utilizes artificial intelligence to generate images. (For more details, visit https://bjoernkarmann.dk/project/paragraphica)
Utilizing its structure and existing technology, It's possible for Renault Korea to highlight the unique selling proposition (USP) of XM3 Hybrid model: being a hybrid that can be driven almost anywhere in cities using only electric power, while also offering great gas mileage. The concept involves pulling live data and generating images of selected cities. The brand develops a webpage which users can select different cities and Renault Korea overlay additional data such as the distance between the location and the user, the fuel needed to travel that distance, and weather data. Additionally, the brand includes images of the XM3 Hybrid in the final images to showcase the vehicle in various locations, creating an experience to travel with XM3 Hybrid.
The webpage can be designed to resemble Google Earth-like user interface and experience, creating an interactive platform for selecting cities. Users could learn about the location but also new Renault XM3 Hybrid model.
The whole breif was later scrapped, and I'm looking for a brand/agency to shed a light to the idea.
