IKEA Canada _ "Black Plastic"
In the city of Toronto, hundreds of kilograms of black plastic takeout containers end up in landfills instead of being recycled into new products. Many people are unaware that not all plastics are equal in terms of recyclability. Black plastic, in particular, faces low demand compared to virgin plastic, which has fewer limitations and can be dyed any color. This low demand means that many sorting or recycling facilities are not equipped to handle black plastic, missing the opportunity to give them a second life.
The concept aims to raise awareness of this issue with black plastic and promote the use of products made from it despite the low demand. The idea was proposed to IKEA Canada, as the brand has the potential to make a significant impact in the industry and start a positive ripple effect. The concept could be implemented using a recycling vending machine designed to collect only black takeout containers. The plastic pallets created by the machine could then be used to produce unique IKEA products, increasing the appeal of these black plastic items.
The initiative rewards individuals who participate to this noble cause by bringing in their used black takeout containers. Participants are offered IKEA Family points and exclusive offers to redeem products made from recycled black plastic. IKEA has collaborated with various artists to produce exceptionally unique pieces, such as those from STAMPD or Virgil Abloh, and it could be possible to continue the tradition as a trend setting brand.
The black plastic vending machines could be strategically placed at selected IKEA stores and public spaces like Dundas Square to generate excitement and raise awareness about the campaign. The initiative could kick off on Black Friday, a day typically associated with consumerism and often considered detrimental to the environment, transforming it into a greener event with the efforts of IKEA Canada.
