Mazda Canada _ "See yourself"
Mazda Canada wanted to announce the arrival of two Mazda 3 models: the sport and sedan, designed to accommodate different lifestyles. So when making the choice between sport or sedan, you can choose what moves you.
Reflecting the choice of two vehicles, we developed two ads highlighting how the sport and sedan cater to different lifestyles; each ad begins with the character daydreaming after seeing the brand new Mazda 3, and picturing herself to go on a journey.
Agency: J. Walter Thompson (currently VML)
CD: Ari Elkouby / AD: Juno Jung / CW: Shane Rodak
Media: TV, Digital, Direct Mail
CD: Ari Elkouby / AD: Juno Jung / CW: Shane Rodak
Media: TV, Digital, Direct Mail



